Exploration of Sharing Accommodation Platform Airbnb Using an Extended Technology Acceptance Model

The purpose of this research is to investigate the accountability extended technology acceptance model (TAM) in domain sharing accommodation platform service. Based on TAM, derived attributes such as network externalities, trust, interactivity, ease use, usefulness, and intention repurchase. This study selects Airbnb context. A survey was adopted main instrument research. total number valid observations 450. For data analysis, conducted frequency confirmatory factor correlation matrix, reliability test, path analysis using structural equation modeling. results show that externalities are essential account for trust interactivity. In addition, interactivity an influential element both use usefulness. Moreover, usefulness affected by Furthermore, reveals positive association between